Online Course Platforms Thinkific: Create and Sell Your Online Courses

Thinkific: Create and Sell Your Online Courses

Thinkific is a learning management system offering hosting, site design, marketing tools, security, user management, and more. With Thinkific you can upload your course material, create stunning sales pages, offer coupons, accept payments, and even run an affiliate program all from one tool.


Who Thinkific is For:

Thinkific is for the online course creator who wants to keep things simple. If you’re not interested in hosting your own LMS through a WordPress LMS plugin, then a cloud LMS like Thinkific is a good choice for you. In addition, with Thinkific, you will not need much else other than a domain name and an email marketing tool to connect with and sell to your prospects and clients.

Skill Level:

Thinkific is easy to use, but like other learning management systems in its class, there are so many features that it will take you a fair amount of time to set everything up.


You’ll login to your account online and can manage everything available to you from your Thinkific dashboard. This includes managing your clients, payments, course materials, all your integrations, and everything else. Your Thinkific account will become your central hub for running your online course business. Their course builder is very easy to navigate so can set-up your online course in no time.

Special Features:

Thinkific is pretty close to an all-in-one solution for starting and running your online course business. Both their course builder and sales page builder are very easy to use. The sales page builder really does create beautiful pages for you to market your course from. They also offer the ability to completely white label your course platform. That means there will not be any pages hosted on a Thinkfic subdomain as long as you point it to your own domain name. This can be nice because it adds to the professionalism of your course business.


With Thinkific, you’re not able to customize much about your course area. To be fair, this is more a limitation of cloud LMS platforms in general and not necessarily just Thinkific.

I do wish the Thinkific course area looked more sleek. It’s simple, which I like, but it could look more professional. The checkout pages could also use an upgrade. It would be nice to have the ability to split them into 2-columns and have an option for a single checkout page.

Detailed Features

✔ Engaging multimedia lectures✔ Accept payments✔ Coupons & promotions
✔ Discussions✔ Integrations✔ Pricing options
✔ Quizzes & surveys✔ Student enrollments and refunds✔ Affiliate program
✔ CertificatesNo transaction fees✔ Sales pages
✔ Unlimited videos & lessons
✔ Secure cloud hosting✔ Conversions pixel support✔ Create website
✔ Unlimited students✔ Dashboard✔ Use own domain name
✔ Unlimited site hosting✔ Course-wide student insights✔ Customize sales pages
✔ Subdomain included✔ Revenue data exports✔ White labeling
✔ SSL certificate✔ Integrations

Pricing Model

Starting Price: $49/month for the Basic plan. With this plan you will receive all the core and free features plus unlimited courses, coupons, email capabilities, drip content, affiliate reporting, custom domain, email integrations, Zapier triggers, and manual student enrollment and exports.

Advanced Plans: $499/month for the Premier plan. This includes all previous features plus 5 site admin accounts, 50 course admins and authors, single sign on, an on-boarding package, and the unlimited growth package.

Annual Savings: If you purchase annually you’ll save 20% off the monthly billing. That brings the cost of the Basic plan down to $39/month and the cost of the Premier plan to $399/month.

Trial Option: There is no trial option. However, there is a free version so you can see exactly how everything works before you commit.

Free Version: There is a free version. The free plan includes core features, 3 courses, unlimited students, quizzes/surveys, content hosting, and instant access to your funds.

Guarantee: There is no money back guarantee.

Customer Support

Training: Articles in a knowledge base and video tutorials.
Support: Email support.

Company Details

Founded in: 2012 by Greg Smith
Headquarters: Vancouver, Canada

Competing Tools

Teachable is the top competitor of Thinkific. Both offer a full feature set and the ability to run an online course business from their platform with a domain name and an email marketing solution. They are both priced similarly. The main difference is that with Thinkific, you’ll have no transaction fees whereas Teachable does charge a fee per transaction. They also offer the Teachable payment processor. You can check out more of the differences between the two platforms from the Thinkific vs Teachable review.


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