Email Marketing Tools What is Leadpages?

What is Leadpages?

Leadpages allows you to easily build landing pages, pop-ups, alert bars, and more to help you connect with an audience, collect leads, and increase your sales. Everything is drag-and-drop so no technical skills are necessary.

Overview

Who Leadpages is For:

Leadpages is for the small business owner looking to create high converting sales pages and opt-in offers. This tool is perfect for online course creators as you can use it to optimize every piece of marketing on your site for the highest conversions.

Skill Level:

Leadpages is a little difficult to use. I’ve had trouble with the integrations, but once they’re set-up, they work fine. You just may need to go back and forth with the support staff or review their tutorials a few times. The page builder really is drag-and-drop and requires no HTML or coding skills so it is easy to use once you get the integrations set-up.

Deployment:

You’ll login to your Leadpages account online to access the tool. If you’re a WordPress user you can download a plugin to help make the transition from Leadpages to your WordPress site easier. Otherwise, all the page customization is done from within your Leadpages dashboard.

Special Features:

Leadpages offers a lot of high converting sales and opt-in form templates. All you need is add in your images and text and you’ll have a beautiful page ready to go. They also offer a wide selection of pop-up forms with advanced triggers including time delays and exit intent. The idea behind Leadpages is to turn your site into a highly converting subscriber and sales machine.

Disadvantages:

Originally, Leadpages was a sales page and form creator, but they’ve expanded their product line which is fantastic. However, you may find overlap between Leadpages and other tools. When you start getting into monthly subscriptions, you want to be careful which tools you use along with the overlap to others you may already be paying for. If you can justify using Leadpages to create your landing pages, forms, and ads then it will be well worth it for you.

Detailed Features

LANDING PAGE BUILDERBUILD LISTANALYTICS
✔ Code free builder✔ Alert bars✔ Analytics dashboard
✔ Drag and drop✔ Pop-ups✔ A/B split tests
✔ Mobile responsive✔ Opt-in texts✔ Performance tracking
✔ High converting✔ 2-step forms
PUBLISHINGFACEBOOK ADSINTEGRATIONS
✔ Unlimited pages✔ Facebook integration✔ Analytics
✔ Unlimited visitors✔ Target audience✔ CRM
✔ Optimized templates✔ Track performance✔ Payments
✔ Much more ...

Pricing Model

Starting Price: $37/month for the Standard plan which gets you access to unlimited pages, forms, and pop-ups for one domain along with 200+ templates, 40+ standard integrations, and the Facebook and Instagram ad builder.

Advanced Plans: $321/month Advanced plan which is geared toward marketing agencies with everything the Standard plan offers plus the addition of several eCommerce related tools, workshops and some coaching.

Annual Savings: You can save up to 39% off the regular price when you choose annual billing. For instance, the Standard $37/month plan is only $25/month with an annual plan. Leadpages also offers a 2-year payment plan which brings the Standard plan to only $17/month. The Advanced plan for $321/month is $199/month with an annual plan, and $159/month with a 2-year plan.

Trial Option: Leadpages offers a 14-day trial with a credit card.

Free Version: There is no free version of this tool. All the plans are paid plans although you can sign up for the free 14-day trial and see how it works out for you.

Guarantee: There is a 30-day money back guarantee.

Customer Support

Training: ConvertedU is free online training to increase your conversions using Leadpages.
Support: Email, however if you sign up for more advanced plans you can get chat and phone support too.

Company Details

Founded in: 2008 by Clay Collins
Headquarters: Minnesota, USA

Competing Tools

While it doesn’t offer all the features of Leadpages, Thrive Leads is a competitor nonetheless. If you’re using WordPress, you can pay a small yearly fee to install the Thrive Leads plugin and create opt-in forms right from your WordPress dashboard. In addition, the same company offers Thrive Architect which is a WordPress page builder. The Thrive products will only work on sites built with WordPress while Leadpages will work with any site builder.

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