Marketing Tools Animoto Video Maker

Animoto Video Maker

Animoto is a drag-and-drop video maker. No video editing experience is necessary. All you need is to select a few photos and/or video clips, add text, choose your music, and Animoto will create a video for you.


Who Animoto is For:

Animoto video maker works well for those who need to create marketing and informational videos. If you want to sell your course through video or create short videos for social media marketing, then Animoto will be perfect for you. While you can use Animoto to create presentations, the effect really isn’t all that great. I don’t recommend using it this way.

Skill Level:

It’s incredibly easy to create videos with this tool. All you really need is to spend a few minutes selecting a few options and Animoto will make a video for you complete with cool effects.


This tool is accessible online. Once you sign up, you’ll gain access to an account area where you can start creating your videos.

Special Features:

Animoto makes producing videos quick and easy. You can churn out videos in 5 minutes or less that will work well for YouTube or social media sites. You can record a voice over directly into your video and choose your layout and text.


Animoto should really be used just to create marketing videos. I don’t suggest using it for presentations since you really don’t have much control over the end result. The videos are flashy which can be great for selling or presenting a couple pieces of information.

Detailed Features

✔ Music tracks✔ Promo videos✔ Drag and drop interface
✔ Professional fonts✔ Social media✔ Add logo
✔ Video templates✔ Business✔ License to resell
✔ Stock assets✔ Celebrations✔ HD 1080p
✔ Community✔ No Animoto branding

Pricing Model

Starting Price: $9/month for standard quality video. You’ll gain access to 350+ music tracks, 12 storyboards, 3 standard fonts, and 30 color swatches. All videos will include the Animoto logo at end of videos.

Advanced Plans: $94/month for high quality videos. Gain access to 3,000+ music tracks, 50+ storyboards, 40+ professional fonts, and unlimited custom colors. Your videos will not include Animoto branding.

Annual Savings: You can save money if you pay annually. The $9/month plan drops down to $5/month if paid annually. The $94/month plan drops down to $49/month if paid annually.

Trial Option: This software is free for 14 days and no credit card is required.

Free Version: There is a free version of this software.

Guarantee: There are no refunds on fees or charges.

Customer Support

Training: FAQ articles and videos.
Support: Email support during business hours only.

Company Details

Founded in: 2006 by Brad Jefferson
Headquarters: New York, USA

Competing Tools

Animoto’s strength lies in turning music, photos, and video clips into professional looking videos. There’s not really anything else quite like Animoto. Rocketium is another marketing video maker that you might want to check-out.


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